Black Friday has come and gone and early reports indicate it was a record-breaker — not for in-store sales, which were down slightly compared with 2017, but for online purchases. That consumers took to their phones on Black Friday to the tune of $6.2 billion bodes well for today — Cyber Monday. If the pundits at Adobe Analytics are correct, U.S. consumers will buy a record breaking $7.8 billion worth of goods online today. Will you be one of them?
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