Tuesday, 15 August 2017

The Rule of Cool

It’s a paradox, that’s what it is. Technology, by nature, charges forward. Its unstated goal is to obsolete itself as fast as possible. If you’re into technology, the only real place to be is on the cutting edge. You must be an early adopter, own the latest and greatest, and camp overnight at the Apple Store. The paradox is that if you are one of those people, you might be envied, or even admired. But you are not cool.


from
https://www.soundandvision.com/content/rule-cool

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