The Federal Trade Commission may reconsider its rules on how TV screen size must be specified in ads. It is now seeking comment on whether to ax the Picture Tube Rule—or in its full bureaucratic splendor, the Deceptive Advertising as to Sizes of Viewable Pictures Shown by Television Receiving Sets Rule. It dates back to 1966, the heart of the direct-view TV era, and requires screen sizes to be quoted by viewable area unless clearly and conspicuously stated otherwise.
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