Paradigm and Anthem Go Anamorphic

The demo in the Anthem-Paradigm sound room was impressive, using a pair of the new Paradigm Prelude 800F tower speakers (under $2000/pair) for a two-channel demo and Paradigm’s upscale in-wall (on-wall in this demo) speakers for the AV presentation. The latter was supported by two of Paradigm’s new X15 Defiance subwoofers ($1500 each). The electronics were all Anthem and used ARC (Anthem Room Correction) for both demos. While the AV demo was a bit too raucous and loud for my taste (common in CEDIA demos, where subtlety doesn’t sell) it was certainly punchy and dynamic, and the audio demo was exceptional as well (with just the 800Fs and no subs playing; the latter were used only for the AV material).

So why the picture here of Panamorph anamorphic lenses?

from
https://www.soundandvision.com/content/paradigm-and-anthem-go-anamorphic