What do pets do when their owners aren’t around? While it’s a neat idea for Universal’s new animated film The Secret Life of Pets, it’s also a possible selling point for Comcast to talk about Xfinity Home.
Comcast will launch an integrated marketing campaign around the Pets characters including a TV spot that mirror’s the plot of the film, smart home tours and screenings in 12 markets before the movie officially opens on July 8. The tours will take customers through a fully set up smart home, showcasing Comcast’s home security and automation platform, according to Marketing Daily.
“The premise [of the film] is all about the activities of pets, and what they do when the owners leave,” says Todd Arata, vice president of brand marketing for Comcast. “It seemed like a natural pairing with Xfinity Home. We thought it would be a way to talk about our home product that’s fun and relatable. It’s how people are using the product already.”
Comcast has another fun element of the campaign planned. It has geared its voice-activated remote to respond when users bark, meow or even tweet like a bird. The system then activates original Secret Life of Pets content including alternate scenes, character bios and additional info.
The purpose of the campaign is to bring home automation into the mainstream and get users more comfortable with it.
“Home automation is still kind of confusing for people,” Arata says. “For us to leverage this property is a nice way to talk about a product that people don’t know a lot about.”
While Comcast promotes the idea of automation systems as a way to keep tabs on pets, there are scads of innovative products available that will help ensure the well-being of your pets … especially while you are away at work, running errands, or taking the family to the beach.
Here are some of our favorite finds:
We all know what kind of damage can ensue when a bored dog is gets into mischief—torn couch cushions, emptied garbage cans—it’s just his way of keeping occupied. The CleverPet Hub provides dogs with the mental stimulation they need to stay (hopefully) out of trouble when they’re left alone. While you’re away, the hub, which sits firmly on the floor, engages dogs through puzzles that combine lights, sounds, and touchpads. It automatically adapts the game complexity and style to match each animal’s unique responses. $299
Does your dog need to go on a diet? The Petnet SmartFeeder lets you monitor and control their intake of food remotely from a smartphone app. The SmartFeeder assesses the dietary requirements of your pet, creates a custom feeding regimen, alerts you when your pet has been fed and even orders more food with the supply is running low. $149
A laser pointer can keep cats entertained for hours, and the Petcube lets you control a laser pointer from your smartphone or smartwatch from the road, your office, wherever. A built-in Wi-Fi camera with a wide-angle lens lets you see your pet; a microphone lets you talk to them. You can share access to your pet video cam with your friends, family, or anyone else on Petcube network. $149
Selfies are all the rage, so why not let you pet take one? The PetBot’s built-in treat dispenser and speaker allow you to coax your furry friend to the unit which streams live video to your smartphone. Or, you can let the PetBot snap a selfie automatically whenever the device recognizes your pet’s face and movements. Another nice feature: PetBot has wall mounts at the back so you can hang it high up on your walls so that even your bigger pets can’t knock it over. $199
Ever wish your dog could tell you what’s on its mind? The Kyon pet collar features a built-in LED display that can tell you when the pet is feeling sick, too hot or cold, and inform strangers if he is lost. A Wi-Fi base station that comes with the collar will send a message to your smartphone when your pet exits a safety zone you set. The smartphone app also lets you monitor the activity of your dog, his location, and issue ultrasound reprimands to curb barking and other annoying behaviors. $249 plus $4.99/month service plan.
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