Ya gotta hand it to the marketing geniuses at Klipsch (and plenty of other companies) for coming up with out-of-the-box ways to promote their products.
from
http://redirect.viglink.com?u=http%3A%2F%2Fwww.soundandvision.com%2Fcontent%2Fcreative-marketing%25E2%2580%25A6and-audio-mixing&key=ddaed8f51db7bb1330a6f6de768a69b8
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