If you aren’t a Millennial, the appeal of Pokemon Go might elude you. Hordes of people meandering about, phones aloft, muttering “I swear there was a Pikuchu near here…” whilst trying to catch “pocket monsters” may seem silly to those of us accustomed to more passive forms of entertainment. Now, I’m not going to argue that you should download the app and start hurling red and white balls at imaginary creatures’ noggins. (Though, admittedly, it is oddly kinda fun.) What is worth doing is considering the popularity of the Pokemon Go phenomena and what it means for the future of gaming.
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