Nestled in the heart of the trendy Meatpacking District, Samsung 837 is Manhattan’s latest destination. It is not, however, a store. You can’t buy anything there. But you can get an eyeful of the company’s TVs, virtual-reality headsets, phones, and other gear in convivial environments. In the auditorium is a giant screen made up of ninety-six 55-inch panels. It is used for screenings and Oscar parties—you can even display a selfie on it. The main floor’s art gallery features digital installations. If you’re not sure how a smart home works, the connected living room will show you; there’s also a kitchen for cooking demos and classes. Feeling peckish? Hit the cafe. But if you’re creatively inclined, you might use the pro-level studio to create your own videos or podcasts.
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